Our Strategy

We launched Singtel28, our new strategy to enhance customer experiences and deliver sustained value realisation for shareholders. This follows the successful completion of our three-year strategic reset, which we embarked on in 2021, capitalising on technology proliferation and unprecedented digitalisation amplified by COVID. We’ve transformed the Group to focus on connectivity, digital infrastructure and digital services.  

Singtel28 is two-pronged. First, we will focus on lifting business performance, building on the traction from the strategic reset to  optimise core businesses and scale growth engines. Second, we will pursue smart capital management through capital recycling and capital partners to further fund growth initiatives and drive sustainable shareholder returns. Championing people and sustainability will continue to underpin our efforts while we deliver to this plan.

Our Core Strategy
Our Core Strategy