31October 2007, Singapore – India’s leading broadcaster New Delhi Television Limited (NDTV) and Singtel announced today the South-East Asia launch of two 24-hour flagship English channels - NDTV 24x7 and NDTV Profit on Singtel’s mio TV platform. NDTV 24x7 and NDTV Profit will be available on mio TV starting November 1, 2007.

 

NDTV 24x7

NDTV 24x7 is the flagship English news channel for NDTV and is the Indian market leader with an unrivalled reputation for excellence. The channel is home to a team of award winning journalists who spearhead the news campaign- Dr. Prannoy Roy, Barkha Dutt, Vikram Chandra among others. The channel produces original content such as documentaries and special reports and showcases award winning programs like “We the People” and “The Big Fight.”    Focusing on news and current affairs with popular features such as ‘We the People’ and ‘The Big Fight’, the new channel aims to provide up to date news for the Indian expatriate community in Singapore, as well as others interested in the developments in India.

 

NDTV Profit

NDTV Profit is a 24-hour leading English business news channel which has established new standards for simple, clear and transparent reporting on the world of business. NDTV India has a large number of journalists covering the action from the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE). It also covers the latest business deals and acts as a platform for companies to give their public results, with growth rate, net profit etc.

 

“The launch of our channels in Singapore is another milestone in our objective to reach out beyond the domestic market to Indian expatriates and to all those who have a deeper commercial and cultural interest in the news and stories from India,” said Rahul Sood, Head of Distribution & Affiliate Sales, NDTV. “Singtel mio TV’s innovative approach to pay TV will allow subscribers simple and inexpensive access to our channels,” he added.

 

“Singtel mio TV is delighted to partner NDTV, the leading broadcaster in India. The launch of NDTV 24x7 and NDTV Profit will add on to the extensive programming that mio TV provides to the Indian community, as well as others interested in high quality Indian programming,” said Low Ka Hoe, Director of mio TV and Content.

 

Subscription details to NDTV channels on mio TV:

-    Channel 48 - NDTV 24X7 – available on a monthly basis at $8.56/mth or on twelve month basis at $6.42/mth (1mth);

-     Channel 49 - NDTV Profit – available on a monthly basis at $6.42/mth or on a twelve month basis at $5.35 /mth (1 mth)

      All above named prices are based on a-la-carte fees and are inclusive of GST.

 

In conjunction with the new channel launch, NDTV will be holding a launch event on 15th November 2007 (Thursday). For interviews and details, please contact Leow Si Ning at +65 6222 4704, email sining@reddawncommunications.com.

 

 

About NDTV

 

NDTV Ltd, founded in 1988, is India's first and largest private producer of current affairs, sports and entertainment television. It is home to the country's best and brightest reporters, anchors, camerapersons and producers; 23 offices and studios across the country host India's most modern and sophisticated production, newsgathering and archiving facilities. NDTV has an unmatched track record of successfully launching three news channels in India and two abroad: NDTV 24x7 is a clear leader in the English news segment, NDTV Profit, a 24-hour business plus channel, is India's number one business news channel, and NDTV India is amongst the country's leading Hindi news channels. It is credited with pioneering several broadcasting and programming initiatives in Indian television and has expanded into one of the nation’s biggest broadcasting houses by growing beyond news broadcasting and venturing into non news verticals.

 

NDTV Networks, a 100% subsidiary of NDTV was incorporated to seize opportunities in areas ‘beyond news’- entertainment, lifestyle, media technology and outsourcing. NDTV Good Times is the leading channel in the lifestyle space while NDTV MetroNation is fast emerging as one of the most watched city specific channels. NDTV Astro Awani in Indonesia became the leading news channel within three months of its launch. As an organization, NDTV is committed to one cause: to use its extensive expertise, technology and reach to create unparalleled coverage of the latest in domestic and international news, sports and entertainment for viewers at home and around the world. For more information visit www.ndtv.com  

 

About Singtel mio TV

mio TV is the innovative digital pay TV service offering from Singtel.  Launched in July 2007, the service offers customers value and full flexibility to watch what they want, when they want.  Currently, mio TV offers a total of 33 channels from a wide range of genres as well as Singapore’s largest range of video-on-demand titles and High Definition content.