13 Sep 2007

News Release

Singtel begins search for world-class creative agency

  • Branding

Singapore, 13 September 2007 -- Singapore Telecommunications Limited (Singtel) today announced that it is inviting world-class creative agencies to be Singtel’s strategic long-term creative partner through a pitch process.

Ms Sherie Ng, Singtel’s Director of Brand Experience, said:  “The decision to embark on a creative agency search process was made to secure the best services available in the global marketplace for Singtel’s future business needs. 

“This is in keeping with the extensive changes in Singtel’s business environment, expanding business portfolio and global presence as well as the dynamic changes in the media landscape. The evaluation of the current creative agency relationship is part of Singtel management’s periodic review of third-party supplier arrangements.”

 

Singtel has appointed R3, a well established Singapore consulting firm that specialises in helping large corporations manage their creative agency review in an effective and efficient manner. 

Incumbent Y&R, a long-standing partner of Singtel, has been invited to participate at the Request for Proposal (RFP) stage. 

The first stage of this process will involve agencies making submissions in response to Singtel’s Request for Information (RFI) by 5pm (Singapore time), 25 September 2007.  Those shortlisted will be briefed on the final RFP at a later date. The entire process is expected to take about 16 weeks.  

Interested agencies should write to Ms Goh Shu Fen at R3 (shufen@rthree.com) with a copy to Singtel (brand@singtel.com).