Astro ARUNA will feature popular Indonesian dramas including Perempuan, a hit series about a group of sassy, modern women and their trials and tribulations, and Tersanjung, Indonesia’s longest-running series
Singapore, 30 September 2008 – Singapore Telecommunications Limited (Singtel) today announced the launch of a new Malay language channel - Astro ARUNA - which will premiere on mio TV (Channel 35) on 6 October 2008.
The new channel is a 24-hour channel that will feature the best of Indonesian dramas featuring popular actors such as Ari Wibowo, Lulu Tobing, Lenna Tan, Alexandra Gottardo and Anjasmara. These dramas are telecast immediately after production and are first run premieres on the channel in Singapore. Astro ARUNA will provide the Malay community in Singapore with a great new alternative for Malay content. mio TV subscribers can preview the channel in October on mio TV’s preview channel - Channel 0.
Fans of Indonesian content can look forward to highly popular dramas such as Wah Cantiknya 2, Perempuan, Tersanjung and Akibat Banyak Gaul.
“We recognise the lack of a dedicated Malay language channel broadcasting current drama series,” said Low Ka Hoe, Director of mio TV and Content. “We endeavour to bring the most current content to our customers, and already offer the best and widest range of US series as well as the latest dramas from Hong Kong and Korea. Astro ARUNA will add on the best of Indonesian content and we confident that it will be well-received by our Malay-speaking viewers.”
Zainir Aminullah, Executive Director of Astro Entertainment Sdn Bhd, said, “At Astro Entertainment, we understand that consumers want convenience and flexibility to watch their favourite shows when and how they want. By partnering with a new media pioneer such as Singtel's mio TV, we are able to meet the on-demand needs of today’s and tomorrow’s viewers. In addition our content development quality has improved while efforts have accelerated over the year to meet the increasing demands of the international audience for Malay content. The Singtel deal affirms our content creation strategy. Our focus remains on providing fresh Malay content and we aim to broadcast over 12,000 hours of fresh Malay content over 3 years in Malaysia, Singapore and Indonesia.”
How To Subscribe
Current mio TV subscribers can subscribe to Astro ARUNA directly by using the mio TV on-screen interface or by contacting the Singtel Hotline at 1800 555 6000 from Monday to Saturday, 8.00am to 6.00pm. For new subscribers, sign-ups for mio TV services are available at any hello! store or at Singtel exclusive retailers.
Special Launch Promotions
Customers who sign up with Astro ARUNA before 31 October will be able to enjoy additional 2 months’ FREE subscription.
Subscribers will also stand a chance to win exclusive concert tickets worth $120 each, to award-winning Malaysian singer Anuar Zain’s first-ever concert performance on 8 November at the Esplanade Concert Hall.
Subscription fee for the channel is $10.70/month or $8.56 on a 12-monthly basis.
About mio TV
mio TV is the innovative digital pay TV service offering from Singtel. Launched in July 2007, the service offers customers value and full flexibility to watch what they want, when they want. Currently, mio TV offers a total of 49 channels from a wide range of genres as well as Singapore’s largest range of video-on-demand titles and High Definition content.
Singtel is Asia's leading communications group providing a portfolio of services including voice and data services over fixed, wireless and Internet platforms. Together with its regional partners, it serves over 198 million mobile customers in eight markets.
For more information, visit www.singtel.com/miotv
About Astro (Satellite TV)
Astro All Asia Networks plc (ASTRO) is Malaysia’s leading cross-media group with a significant presence in DTH (Direct-To-Home) TV services and commercial radio. As
DRAMAS AVAILABLE THIS OCTOBER
Akibat Banyak Gaul
Akibat Banyak Gaul is a 134 episode teen drama series premiering on 10 October (Mondays to Fridays, 3pm. The story revolves around a group of teenagers searching for their identity, wanting to experience their first love, dealing with broken hearts, and trying to find new love. Some of them also come from the broken families. This ensemble drama revolves around these High School teenagers.
Starring Hengky Kumiawan, Masayu Anastasia, Ratu Felissha and Jupiter.
Perempuan
Perempuan is a 40-part drama series premiering on 13 October (Mondays to Fridays, 10.00pm). The show follows the life and tribulations of a group of women who live and work in the city. They meet every day in the beauty salon where they work, undergo beauty treatments and share their stories of city life that are amazing, sad and even funny!
Stars popular Indonesian actress model Lenna Tan alongside Karina Suwandi, Davina Hariadi, Olla Ramlan, Alexandra Gotardo, and Allanys Weber.
Roman Picisan
Premiering on 13 October as well, at 8.00pm, Roman Picisan is a 20 part drama about the love story of a teen girl and her driver. She comes from a rich family and falls for the handsome new driver and as love blossoms, they discover love is not easy. Cast features Evan Sanders and Nikita Willy.
Mewarnai Langit
Can love at first sight turn into ever lasting love? Bisma and Luna are about to find out how destructive and obsessive love can mature into true love. Bisma the grandson of the owner of Sky Airways, Arif Budiman, falls in love with Luna, an airhostess. It is love at first sight for Bisma but Luna marries Rama, who, unknown to her, is Bisma’s brother. The truth when discovered destroys the family and it’s now up to Bisma and Luna to bring the family together.
This 20-part drama stars Restu Sinaga, Fanny Fabriana and premieres on 7 October at 1pm.
Wah Cantiknya 2
Cecep feels lonely after Kartika goes abroad. Luckily, there’s a beautiful nurse who is kind enough to help him through the days. Cecep’s innocence eventually melts her heart too.
This 34-part drama stars Anjasmara, Bella Saphira, Nani Wijaya and premieres on 15 October, 6pm.
