Live footage streamed to smartphones, giant outdoor screens, mio TV, Facebook
Singapore 2 November 2012 – Singapore was swept up in K-Pop fever as super-group 2NE1 gave a surprise performance on Read Bridge this evening. Organised by Singtel as part of an innovative brand campaign, the unannounced performance sent the busy crowds in the Clarke Quay and Singapore River area into a frenzy.
As word of 2NE1's appearance quickly spread online, more than 1000 excited K-Pop fans flocked to the bridge to watch their idols perform a high-energy set, which included smash hits: I Love You, Fire, I Don’t Care, Can’t Nobody and Clap Your Hands. Crowds also gathered to watch the performance live on giant outdoor screens at Knightsbridge, Bugis Junction, JCube and Toa Payoh Hub.
To ensure that no fans missed out, Singtel leveraged its multimedia capabilities to stream live footage of the performance through its new Amazapp[1] mobile app. The cutting-edge app also offers exclusive unreleased videos that give fans a behind-the-scenes peek into the lives of band members. Singtel also aired the showcase live via mio TV, as well as its website and Facebook page, thus providing fans with several ways to experience the event. Fans can download recordings of the performance through Singtel's award-winning AMPed music service, as well as a variety of mobile ringtones and wallpaper.
Mr Allen Lew, Singtel’s Country Chief Officer Singapore, said: “At Singtel, we aim to bring joy to our customers through amazing experiences, which we amplify through the use of innovative multimedia and mobile technologies.”
“We know Singaporeans love K-Pop music. So, we are thrilled to organise this surprise performance to bring fans up close and personal with their favourite stars. With our multimedia capabilities, we are able to bring the performance to every corner of Singapore,” he said.
Mr Lew said the showcase was part of a new brand campaign to demonstrate Singtel’s transformation into a multimedia and ICT company that goes beyond traditional telco services to offer content-rich services that enhance and simplify customers' lives. He said that the performance was the first of a series of technology-enhanced events organised by Singtel to delight its customers and showcase its multimedia capabilities.
“Through our understanding of what our customers want and prefer, we are able to come up with innovative apps, content and technology for everyone. Our vision is summed up in our new motto: Let’s Make It Amazing Together and Bring Joy to Our Customers,” he said.
[1] Amazapp can be downloaded at Apple App Store and Google Play Store
