Key takeaways

• Companies must see the pursuit for sustainability as an operational process rather than just a feel-good message

• Well-defined sustainability goals are key to building brand love and confidence among investors and customers

• Be wary of legal implications – stay up to date on the latest legislation to ensure undisrupted operations

• Utilise reputable frameworks and ensuring progress is measurable will go a long way to gain credibility

Companies that were perceived to be greenwashing can expect customer satisfaction levels to drop by up to 2.4%¹.

Avoid the risk of greenwashing

Method, not message

Actions, solutions and reporting are first steps to building ESG value

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Legislation

Ensure compliance criteria is met

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Open and honest

Data is king to tracking and achieving sustainability goals

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Frameworks and carbon impact

Gain accreditation while ensuring carbon impact is measurable

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Start with the method, not the message

While 86% of companies have a sustainability strategy, only 35% claim that the strategy is in progress.

Be open and honest

Be ahead of legislation changes

Remember to include scopes 2 and 3

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