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Essential tools for business growth

Whether you’re a startup taking your first steps towards growth or a medium-sized business looking to expand across new branches or offices, Singtel can help you with the right digital tools and IT solutions.

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Essential tools for business growth

Essential tools for business growth

Solutions for your every business need

Whether you’re a startup taking your first steps towards growth or a medium-sized business looking to expand across new branches or offices, Singtel can help you with the right digital tools and IT solutions.

These solutions include mobile plans and broadband for setting up new offices, collaboration tools for digitalising processes, cybersecurity products to protect business assets and other tools to aid your expansion and growth.

Are you keen to expand your business to new markets?

Despite the uncertainties faced by businesses in the current economy, you can still think ahead towards your internationalisation plans.

Check market readiness
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Is your business ready to operate in a new market? Consider:

  • If your financial projections for revenue generation are realistic
  • If you will have enough cashflow to operate until you make profit
Conduct Market Research
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Spend time to deep dive into the specific characteristics of the markets you want to expand to. Consider aspects which will give your business an advantage, such as:

Conduct market research
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  • How big is the market opportunity?
  • Have you found the product-market fit yet?
  • Is there any existing competition?
  • How easy is it to do business in the market?
  • Are there any strict regulations that will slow down growth?

One good framework for doing preliminary market analysis is MARACA2, short for Market Availability, Real-time Analysis, Customer Addressability.  

Prioritise digital transformation
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Digital transformation helps businesses in many ways, including making internationalisation more efficient.

66% of Singapore companies view technology adoption as fundamental
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For a smooth international expansion, look to adopt digital tools to transform essential business processes such as:

  • e-commerce solutions to reach global customers
  • Communication using broadband solutions and mobile data bundles
  • Collaboration using email, file sharing and chat among team members such as those from Microsoft 365
  • Network management with a solution like SD-WAN to optimise traffic and performance of key applications
Digital transformation
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Singtel also offers a Secure Collaboration Pack, which combines the email, cloud storage and collaboration solutions from Google Workspace with cybersecurity protection against ransomware.

Create go-to-market plan
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You will also need to have a clear strategy on how to sell your product or service in the new market. Think about:

Create go-to-market plan
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  • The organisation's goals and objectives
  • The target audience
  • Product distribution or service delivery
  • Pricing to ensure competitiveness
Secure funding for expansion
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You can lighten the load by getting funding from various sources to finance your expansion. Some grants available to Singapore SMBs are:

Secure funding for expansion
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  • Market Readiness Assistance (MRA) Grant, supporting up to 70% of eligible costs
  • Enterprise Development Grant (EDG), supporting innovation projects and overseas venture

1 Singapore Business Federation, SME Internationalisation Index, June 2022

2 Harvard Business Review, Looking for New Global Markets? Bigger Isn’t Always Better, 2022

3 Singapore Business Federation, National Business Survey 2019/2020

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