singtel logo
Personal
Business
Products & Services
SMB
Enterprise
Insights
Support
Why Us
About Us

A Smart Retail Showcase of the future, at a glance

Located at Singtel’s Centre of Digital Excellence (CODE), the showcase is designed to simulate the environment of an actual retail store, complete with a front-of-house “fashion store” setup and a back-of-house “storeroom”. With Singtel’s 5G connectivity, Singtel Paragon applications and Apple's product technologies, enterprises are introduced to innovative solutions that can be applied to their own physical or online stores to improve retail workflows and enhance customer experiences.
 

Getting a head start on digital transformation with Singtel 5G and Apple

Apple

Apple's lineup of products – namely the iPhone 14 Pro, iPhone SE, iPhone 13, iPad Pro with M2 chip, iPad Air 5th Gen and iPad Mini 6th Gen – are packed with innovative features designed to host our new solutions. These include Neural Engine, LiDAR and true-depth cameras, with powerful 5G performance tightly integrated with developer frameworks for machine learning, augmented reality and 5G-optimised business apps.

Singtel 5G

With Singtel’s ultra-fast, low latency 5G network, enterprises are able to deploy our solutions to create lifelike environments, data-heavy visualisations with AR/VR and facilitate real-time operations and customer interactions.

Singtel Paragon

Solutions are housed under Singtel Paragon, the industry’s first all-in-one orchestration platform for 5G, multi-access edge computing (MEC) and cloud services. Offering a robust ecosystem of solutions, Singtel Paragon effectively lowers the barriers to digitalisation for enterprises, reducing the time and complexity needed to adopt these new technologies.

Creating a differentiated retail experience at our Smart Retail Showcase

Change the way your customers and employees interact with your store

Enterprise-grade computer vision with iPhone and iPad enable scanning of multiple barcodes in real-time to access product information and inventory levels using Augmented Reality.

  • Enable a mobile shopping experience for customers using self-scanning to reduce waiting times and free staff up from the checkout process.
  • Turn store associates into high-value sales consultants with real-time access to stock, product information and sales transactions.
  • Enable employees to fulfil online orders, perform in-store picking and efficiently hand over click and collect orders, all with an iPhone or iPad.
  • Supercharge back-of-store operations like receiving and shipping with fast and accurate scanning in low light, difficult angles or for damaged barcodes.
  • Transform traditional systems with our mobile capabilities by connecting to crucial systems like store inventory control, warehouse management or order management systems.
Immersive virtual shopping experience

Replicate real-world store environments into photorealistic digital twins with AR/VR technology and a suite of Digital Twin Platform solutions on iPhone and iPad.

  • Create an exciting new way for customers to shop through a 1:1 3D replica of a physical store, complete with wayfinding, immersive in-store displays and interactive information points.
  • Enable retailers to quickly plan, implement and manage brand, floor layouts as well as merchandising across locations.
  • Capture a digital twin of your store with your iPhone – no professional photography experience required.
  • Enhance documentation and management by training employees on new processes and staying on top of maintenance issues.
  • Get accurate measurements and physical details of the entire store, which enables designers to easily collaborate with 3rd party vendors to remodel without time-consuming site visits.
Deliver omnichannel retailing with unified commerce capabilities

Leverage a suite of retail management tools to improve supply chain visibility and management, improve customer engagement and retention, and serve as a platform to integrate online to offline capabilities, including access to AR/VR experiences.

  • Synchronise sales channels and data across financial accounting systems and back-of-house processes.
  • Deliver new mobile capabilities on iPhone and iPad such as mobile point of sales (POS), mobile inventory management and AR-enabled product experiences for customers.
  • Track online and in-store conversions and customer insights to develop unique and personalised shopping experiences.
  • Unified commerce capabilities enable synchronised inventory between physical stores, online stores and even marketplaces.
Enhance customer interactions with digital avatars

Address manpower concerns and introduce new channels of engagement for customers with a digital avatar solution – powered by actual humans.

  • Retailers can create, brand and customise their digital sales assistant avatars on iPhone or iPad. These digital avatars are delivered to an in-store iPad kiosk to interact with customers.
  • High resolution and lifelike digital avatars enable any staff located anywhere with a 5G-enabled iPhone or iPad to become your sales assistant.
  • Mitigate manpower shortages, improve workplace flexibility, create inclusive hiring and reimagine traditional job scopes with this new channel of engagement.
  • Scale in-store digital avatars online to deliver an omni-channel customer service experience.
© Singtel (CRN: 199201624D) All Rights Reserved.