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XR, the new game-changer in tourism

The key to attracting visitors to tourist attractions lies in providing fresh and innovative experiences on a regular basis. Yet, practical concerns such as space and cost, can make refreshing attraction offerings a challenging feat for some businesses.

The solution is simple – using advanced technologies such as Extended Reality (XR) to drive traction. Powered by Singtel 5G and SFX Corporation, discover how XR technology changes the game for businesses in tourism, allowing them to appeal to consumers with current and innovative content.

Choosing the right XR solution for your business

Entry-Range Bundle
  • Static, booth-sized XR solution (e.g. interactive art exhibit)
  • 5G data pool for a single user
     
Mid-Range Bundle
  • Room-sized XR solution (e.g. interactive escape room)
  • 5G data pool for interactions between 2 users  
High-End Bundle
  • Outdoor-based XR solutions for landmarks (e.g. The Battle of Fort Siloso)
  • 5G data pool for interactions between multiple users

Businesses can consider applying for the Experience Step-Up Fund (ESF) grant to support the development and enhancement of tourism, making Singapore more attractive to its visitors.

The Battle of Fort Siloso:
A 5G-enabled XR Experience

The combined capabilities of XR and 5G brought to life the world’s first outdoor, 5G-enabled XR experience Proof-of-Concept (POC) – The Battle of Fort Siloso – in an effort to enhance tourism in Singapore, post-pandemic.

A joint initiative by the Singapore Tourism Board (STB), Sentosa Development Corporation (SDC) and Government Technology Agency (GovTech), the heritage-themed experience transports visitors into the heart of a fictional World War Two battle at Fort Siloso.

Through immersive storytelling, imagery, audio and gamification, visitors can experience a lifelike, wartime scenario, from hearing actual military commands to defending the “fort”. All this, with minimal disruptions to Sentosa and Fort Siloso’s existing infrastructure.

Benefits of 5G-enabled XR solutions

Creating immersive experiences

5G-enabled XR solutions transport visitors into environments that are visually rich and immersive, bringing attractions to life. Coupled with interactive elements such as gamification, the visitor experience is made more engaging and memorable.

Improving scalability

Unrestricted by space, 5G-enabled XR solutions can expand on an attraction’s offerings by providing virtual enhancements to existing spaces. Furthermore, the adaptability of XR also allows virtual experiences to be easily designed to fit different themes, preferences and even time zones.

Attracting more visitors

With 5G-enabled XR solutions, attractions can now easily adapt to trends and interests, appealing to a wider audience. At the same time, offerings can be refreshed on a regular basis to provide new experiences for visitors.

Facilitating business growth

Helping attractions to gain traction in a more cost-effective manner, 5G-enabled XR solutions can help to boost productivity, operational efficiency, brand loyalty and customer satisfaction. All of which, can contribute to business growth.

Next steps to take

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