Overview
A manufacturing firm has been in the business of making mattresses for over 150 years, specialising in customised beds made from natural materials. With over 700 configurable options, ordering a custom bed is a complex and time-consuming process. Since introducing iPhones with a custom app in its stores, this process has been simplified.
Business challenge
Before the adoption of iPhones, the sales team would work with customers to configure mattresses, recording their options on paper. These paper forms would be handed off to data entry workers who then entered orders manually. Due to the lengthy process, it caused some customers to leave without completing their transactions. The sales team also had no visibility of stock levels. Additionally, the company was unable to give customers updates on their orders. It needed a faster, more reliable and transparent way to manage its sales process. As the company had budget constraints, upgrading the sales process was not a viable option and they preferred to avoid upfront costs.
Business impact
With iPhones acquired through device leasing and a custom app, this manufacturing firm managed to reduce order time from over 30 minutes to under 2 minutes. This improved customer retention and resulted in a 60% increase in revenue.
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