
Some reasons for this:
1. You're setting up your eSIM and new device for the first time. On the "Set Up Cellular" page, you clicked "Transfer from Another iPhone".
Instead, what you should do: Click on Other Options > Use QR code > scan your unique eSIM QR sent to you via email.
2. You previously had this eSIM on another device, and are trying to set it up on a new device.
What to do: To use your eSIM on another device, you'll need to get a new eSIM. Chat with us. Charges apply.